UI/UX

Set yourself apart from the competition while learning from their mistakes. We’ll research 3-5 closely related competitors to influence our own strategic decision-making.

Helping empathize with target users and build strategies to specifically supports goals and combat pain points, creating Personas help reflect target behaviors.

Our last stage of design involves creating pixel-perfect designs that connect users to your branding. You’ll see the final look and feel of your fully functional product.

We’ll observe users perform tasks on your current product (or relevant products). This helps us to clearly identify and articulate problems in the user experience.

We aim to create frictionless and streamlined experiences for your users. User flows help us map out the paths users would take to accomplish their goals prior to starting any designs.

We’ll create a clickable prototype to perform user testing, this allows us to learn about their interactions and reactions which influence design improvements.

We’ll facilitate in-depth interviews with 5-7 users to validate key features and functions of your product. We’ll ask users to organize topics into groups and create an IA that suits their expectations.

Our lo-fi wireframes include the most basic content and visuals to help map out the shell of the interface, its screens, and basic information architecture.

Through client feedback on the prototype, we maintain transparency via meetings and enable dynamic development through business goals and spontaneous design choices.